cifically, social media marketing functions ended up uncovered to obtain a significant influence about the getting habits of Jordanian
Repurchase intention and word of mouth components within the millennial era versus many brands of Boba drinks throughout the Covid 19 pandemic
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on Y with no effect on the mediator, e’ = immediate outcome of X on Y with no effect of your mediator, c= oblique influence of X
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The outcomes exhibit that social media marketing features a constructive impact on brand have confidence in, social media marketing incorporates a favourable influence on brand name equity, and social media marketing incorporates a favourable impact on brand loyalty. Brand name have faith in provides a favourable impact on SMEs Overall performance, Brand name equity features a good impact on SMEs Effectiveness And at last manufacturer loyalty provides a constructive influence on SMEs General performance.